http://www.askforitbyname.net/2008/05/07/haagen-dazs/ The Origins of Popular Product Names Wed, 10 Mar 2010 12:25:54 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.askforitbyname.net/2008/05/07/haagen-dazs/comment-page-1/#comment-151 Dan Sat, 24 May 2008 20:39:57 +0000 http://www.askforitbyname.net/2008/05/07/haagen-dazs/#comment-151 Actually, Mattus hired an ad firm to come up with Haagen Dazs. I can't remember the gentleman's name but I had the distinct pleasure of hearing the entire tale during a talk this Ad man gave at Syracuse University sometime in the years 1999-01. Incredibly truncated story as follows: He described an "ice cream war" between Bryers and Sealtest. They were underselling each other at something like 10 cents a gallon. Mattus approached the Ad firm to help him as he could not compete with these two giants. Part of the genius of hagen dazs was to say it was gourmet, up the buttermilk(fat) content, which makes ice cream so delicious, and sell it in the now familiar substantially smaller pint form for $1.29 or something. Then the ads were put up in all the corner shops and candy specialty stores in NYC. Coming soon from Europe, the most delicious ice cream in the world, Haagen Dazs. Add some gold foil like design elements to make the ice cream container more regal, and voila, Haagen Dazs. Actually, Mattus hired an ad firm to come up with Haagen Dazs. I can’t remember the gentleman’s name but I had the distinct pleasure of hearing the entire tale during a talk this Ad man gave at Syracuse University sometime in the years 1999-01. Incredibly truncated story as follows: He described an “ice cream war” between Bryers and Sealtest. They were underselling each other at something like 10 cents a gallon. Mattus approached the Ad firm to help him as he could not compete with these two giants. Part of the genius of hagen dazs was to say it was gourmet, up the buttermilk(fat) content, which makes ice cream so delicious, and sell it in the now familiar substantially smaller pint form for $1.29 or something. Then the ads were put up in all the corner shops and candy specialty stores in NYC. Coming soon from Europe, the most delicious ice cream in the world, Haagen Dazs. Add some gold foil like design elements to make the ice cream container more regal, and voila, Haagen Dazs.

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